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Russia

AND The Brand is a Russian premium fashion brand founded by Yulia Zhukova, redefining the concept of contemporary knitwear.

At the heart of the brand is a refined and intelligent aesthetic that exists beyond short-lived trends. Innovation naturally meets craftsmanship, while comfort is continuously reimagined to create clothing that becomes an effortless extension of a modern woman’s lifestyle - versatile, distinctive and relevant across different settings.

AND The Brand is a Russian premium fashion brand founded by Yulia Zhukova, redefining the concept of contemporary knitwear.

At the heart of the brand is a refined and intelligent aesthetic that exists beyond short-lived trends. Innovation naturally meets craftsmanship, while comfort is continuously reimagined to create clothing that becomes an effortless extension of a modern woman’s lifestyle - versatile, distinctive and relevant across different settings.

AND The Brand collections are created at the brand’s own production facility in St. Petersburg. Advanced Japanese knitting technology, premium yarns and the expertise of skilled professionals allow the brand to closely control the creation process and achieve exceptional precision and quality. Particular attention is given to materials, textures, details and advanced finishing techniques, with each piece designed to retain its appearance and remain part of the wardrobe for years.

Conscious consumption is one of AND The Brand’s key principles. Each collection is conceived as part of a cohesive wardrobe in which colours, textures, prints and details work together, allowing pieces from different seasons to be effortlessly combined. Through this approach, AND The Brand brings together contemporary design, technology, craftsmanship and timeless aesthetics to create clothing designed to transcend seasons.